上海芭比旗舰店

<br/><br/><IMG title="" alt="" src="http://www.designboom.com//cms/images/ridcue/barb03.jpg" width=550
height=410><br/><FONT size=1>'barbie' flagship store, shanghai by slade
architecture<br/>image ? iwan baan courtesy slade architecture</FONT><br/><br/>new
york based firm <A href="http://www.sladearch.com/" target=_blank>slade
architecture</A> has designed the first ever <br/><A
href="http://www.barbieshanghai.com/en/lobby.html" target=_blank>barbie flagship
store</A> for mattel in shanghai. the store recently<br/>opened coinciding with
the icon's 50th anniversary. the 35,000 square foot <br/>store holds the world's
largest and most comprehensive collection of <br/>barbie dolls and licensed
barbie products, as well as a range of services <br/>and activities for barbie
fans and their families. <br/><br/>slade's design encompasses barbie of the past,
present and future. for<br/>the facade they combined references to product
packaging, decorative arts, <br/>fashion and architectural iconography to create
a modern identity for the <br/>store, expressing barbie's cutting-edge fashion
sense and history. <br/>the facade is made of two layers: molded, translucent
polycarbonate interior <br/>panels and flat exterior glass panels printed with a
whimsical lattice frit <br/>pattern. <br/><br/><IMG title="" alt=""
src="http://www.designboom.com//cms/images/ridcue/barb02.jpg" width=550 height=367><br/><FONT size=1>three
story spiral staircase<br/></FONT><FONT size=1>image ? iwan baan courtesy slade
architecture</FONT><br/><br/>the central feature is a three-story spiral staircase
enclosed by eight hundred <br/>barbie dolls. the staircase and the dolls are the
core of the store; everything <br/>literally revolves around barbie. <br/><br/>the
staircase links the three retail floors: the women's floor (women's fashion,
<br/>couture, cosmetics and accessories). the doll floor (dolls, designer doll
gallery, <br/>doll accessories, books). the barbie design center, where girls
design their own <br/>barbie is on this floor. the girls floor (girls fashion,
shoes and accessories). <br/>the barbie fashion stage, planned and designed by
chute gerdeman retail, where <br/>girls take part in a real runway show, is also
on this floor.<br/><br/><IMG title="" alt="" src="http://www.designboom.com//cms/images/ridcue/barb04.jpg"
width=550 height=367><br/><FONT size=1>'barbie' store interior<br/></FONT><FONT
size=1>image ? iwan baan courtesy slade architecture</FONT><br/><br/><IMG title=""
alt="" src="http://www.designboom.com//cms/images/ridcue/barb05.jpg" width=550 height=349><br/><FONT
size=1>'barbie' store entrance<br/></FONT><FONT size=1>image ? iwan baan courtesy
slade architecture</FONT><br/><br/><IMG title="" alt=""
src="http://www.designboom.com//cms/images/ridcue/barb06.jpg" width=550 height=376><br/><FONT size=1>l:
construction cover of store r: lobby<br/></FONT><FONT size=1>image ? iwan baan
courtesy slade architecture</FONT><br/>

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